Crypto.com is the king of sports sponsors. Here is the map of the main crypto sponsorships in the sector

by Veronica Soriano

Crypto.coma leading cryptocurrency trading platform founded in 2016 from Bobby Bao, Gary or, Kris MarszalekAnd Raphael Melowhich now has more than 10 million userswill be the official sponsor, unique in its sector, of the FIFA World Cup 2022 in Qatar the most popular football sporting event in the world, scheduled since November 22 to December 18 (See the press release here).

The amount of the sponsorship has not been disclosed, but it is likely to be in the hundreds of millions of dollars, given the figures reached by sponsorships from the crypto world in sports over the past 18 months. According to a calculation of Banklesstimes, in fact, the value of sports sponsorships by cryptocurrency-related businesses has hit the $1.5 billion over the period, excluding the 2022 FIFA World Cup.

A large part of this amount is related to the agreement that Crypto.com has always signed with Anschutz Entertainment Group (AEG) on the name of wholesale office centerthe iconic arena of Los Angeleswho changed his name to Crypto.com Arena in exchange for 700 million dollar. This is one of the largest naming rights deals in US history, demonstrating that cryptocurrencies have become a hugely popular phenomenon. And again Crypto.com last year then signed a partnership for $100 million like, how Main partner for 9 years of the Miami F1 Grand Prix (See the press release here). And again, Crypto.com, for $175 millionbecame the first worldwide official Fight Kit partner of cfulargest mixed martial arts organization in the world (see press release here) and also launched the first non-fungible token (NFT) authorized bycfu (See the press release here).

It is also a big spender in terms of sports sponsorship FTXanother cryptocurrency exchange, which last January closed a new $400 million investment round signed by SoftBank, Paradigm, Tiger Global and the Ontario Teachers’ Plan Pension Boardbringing the evaluation of the platform to $32 billion (See the press release here). So it’s no surprise that FTX was able to afford to pay out last year $210 million become a partner of TSM Esports Team and other 135 million to secure the partnership with miami heat. And again, FTX also became a sponsor of major league baseball for an undisclosed sum. Also note the $150 million sponsorship he paid per bit be a partner of the Formula 1 teamRunning of the red bulls; while, still on the subject of Formula 1, Tezos he became a partner of the McLaren Racing team, but for an undisclosed sum. Finally, Algorand sponsors the Drone for 100 million dollars Racing League.

Returning to Crypto.com, it was founded in 2016, is headquartered in Singapore, and has over 4,000 employees worldwide. The totality without ever having raised capital from venture capitalists. Its services include Cryptocurrency Trading, NFT and Crypto.com Visa Card. The scale-up in 2021 acquired Nadexan American stock exchange that offers derivatives, e The small exchange futures trading platform for retail clients (see press release here). In 2020, he had detected The Card Group Pty Ltd which offers prepaid cards. The same year, he participated in the ICO (Initial Coin Offering) of C2x a blockchain-based gaming platform and NFT gaming experience and participated in the funding round of $39.9 million Of Subspace Laboratory, fourth-generation sustainable blockchain. Crypto.com also launched its own fund dedicated to investments in crypto startups last year with an endowment of $200 million, which was later increased to $500 million in early 2022 (see here Tech Crunch).

In Italy, the Crypto.com platform is one of the official sponsors of the a league for the 2021-2022 season, becoming the first Innovation & Technology Partner of Italian football (see the press release here). Multi-year partnership brings Crypto.com into every broadcast moment as technology improves the game, as the presenting partner of the Virtual Assistant Referee (VAR) and of goal line technology. The Lega Serie A VAR Center in Lissone today bears the name of Crypto.com VAR Center. In May 2021, the platform also sponsored the Italian Cup Final and to celebrate the first time Atalanta and Juventus met in a Coppa Italia final, a special NFT collection has been created which includes the official trophy, match highlights and much more (see press release release here).

In Italy, cryptocurrencies, tokens and blockchains are increasingly present in sponsorships and partnerships, just think of the collaboration between Inter And Socios.com for the creation of fan tokens, but also between Inter, Rome And Digital bits cryptocurrency developed by Zytara Laboratories. Too Binance he paid 30 million euros become the main sponsor of Lazio. It is also worth mentioning the partnerships between Juventus And bitget, Milano And BitMex, Naples with Flokithe token meme mark and theUdinese announced the entry of Kiba Inu among his sponsors.

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