The food of the future at the center of a conference at Unicredit Taste Arena

In the context of Tastethe living room of Pitti Imagine dedicated to Italian taste excellences and the most recent evolutions in the food lifestyle, on Monday March 28, at 12 noon, theUnicredit Taste Arena in the Fortezza da Basso hosts the in-depth conference The food of the future: financing to support a sustainable food supply chain. An opportunity for dialogue and study on the issues of sustainability and innovation in the sector.

The meeting will be opened by the interventions of Raphael Napoleon, CEO of Pitti Immagine; and of Livio Stellati, Manager of the UniCredit North Territorial Development Center. Animate the talk – moderated by the journalist Massimiliano Tonelli – the comparison between Giusy StanziolaStart Lab & Development Programs UniCredit, and representatives from Starter: Niccolò CalandriCEO and co-founder of 3Bee (Como); Osvaldo de FalcoCEO and co-founder Biorfarm (Cosenza); Daniele Rossi, CEO and co-founder Tomato + (Brescia). And the intervention of Alessandro Iacomonigeneral manager of Salumeria di Monte San Savino (Arezzo).

“Taste was born as a happy opportunity for the general public to meet small Italian industrial and artisan realities specializing in high quality gastronomic products”, he says. Raphael Napoleon, CEO of Pitti Imagine. “A festival to get to know this world from the inside and a party. Then it developed by favoring a direct link between these precious and dynamic realities and a national and international distribution, also specialized and of high level. You could say that we, Taste and the exhibitors have grown together. Let’s now add another important piece, bringing to the show the experience and skills of UniCredit, a large banking group which, like Pitti and Taste, moves the real economy to enhance territories, communities and knowledge. And it does so with the aim of paying attention to all aspects of sustainability. »

“UniCredit – he explains Andrea Burchi, Regional Manager Centro Nord UniCredit – acts as interlocutor and partner of reference for the development of the Italian production system. We keep the focus on small businesses, supply chains and more generally the territory to support their sustainable growth. A commitment that we carry out every day, as a bank, also to facilitate dialogue, comparison and networking among the protagonists of Made in Italy excellence. That is why we actively support and participate in the initiatives of Pitti Immagine with which, on the occasion of Taste, we shine the spotlight and the debate on innovation and sustainability in the food sector. A sector of which UniCredit knows the assets and the great potential and for which it offers solutions capable of facilitating the development processes of the entire production chain. We thus contribute to the economic development of regions and the creation of sustainable value. This is our way of being part of the solution”.

The meeting is one of the initiatives resulting from the Pitti Immagine’s three-year collaboration with UniCreditwhich actively supports the event, as a Main Partner, with a view to synergy and comparison aimed at strengthening the development levers of the supply chain.

In fact, as part of its support for Pitti Immagine, the banking group also signs a program of appointments at the UniCredit Theater, an arena inside the Fortezza da Basso where, during the exhibition halls, interviews and conversations take place on fashion, economics, sustainability, retail and lifestyle.

UniCredit also participates in the Pitti fairs with a double stand in the central pavilion: a space dedicated to commercial meetings and a space to host, like a large showcase, eco-projects developed by the three Italian start-ups participating in the selected talk in the program Start the lab of the bank, confirming UniCredit’s attention to new business projects functional to the green transition.

UniCredit Start Lab ( is UniCredit’s business and innovation platform supporting high-potential Italian tech startups and SMEs. From 2014 to date, more than 6,000 next-generation entrepreneurial projects have been analyzed and more than 450 innovative startups supported on growth paths to increase business opportunities, managerial development and market visibility.

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