The pandemic has made us (re)discover the value of health: a composite portrait of post-Covid Italians

We have become much more attentive, informed, in many ways even more responsible. With regard to the theme of health, and the importance we attach to you today, the pandemic has changed usmaking us Italians much more demanding citizens than before.

It is clear from the 1st Italian health report produced by Censis in collaboration with Janssen Italy and presented in Rome on the occasion of the first edition of Italian Health Day.

A report showing that Italians not only rediscovered the value of health – with 82.1% of citizens say they adopt healthy behaviors – but they also intend to play an increasingly central role in post-Covid health.

The Italians, more informed and confident

It appears from the 1st Health Check that 66.9% of Italians independently inform themselves on the web or on social networks about aspects that affect their health, from symptoms to pathologies. 41.6% actively converse with doctors by asking questions, expressing their point of view, counting in decisions. In general, most Italians consider healthcare professionals and institutions to be trustworthy: 92.1% say they trust doctors and 90.9% scientific researchers; 73.2% have confidence in the health service of their region and 66.4% say they have confidence in pharmaceutical companies, even with 89.5% of drugs.
And there is more: 90.1% believe that close cooperation between States and pharmaceutical companies in scientific research and experimentation is essential and for 93.7% public expenditure on health and health research is an investment and not a fee.

In general, an important element is that for 93.9% of Italians, doctors must be at the center of the healthcare of the future. 8 out of 10 believe that their action is a guarantee that no other criteria than the protection of health, from algorithms to financial constraints, will prevail in the care process. To be at the center of care and centered on the relationship with the patient, for 94.7% the doctor must however be freed from excessive bureaucratic-administrative burdens and accompanied in the digital leap.

High then the expectations of innovation in healthcare: 94% expect one more effective treatment and better quality of life in chronic disease92%covered with innovative techniques and methodologies to respond quickly to the challenge of new viruses, bacteria, etc.91.1% the reduced risk of getting sickthrough vaccines and preventive drugs and early diagnostic tests.

The sense of responsibility grows

An undisputed “merit” attributable to the Covid-19 pandemic is also to have increased the sense of collective and especially personal responsibility. In addition to the intention to follow a healthy daily lifestyle, including good nutrition, physical activity and caution in the consumption of tobacco and alcohol, 66.5% of citizens declare undergoing visits and checks even in the absence of symptoms and proven pathologies.

Demanding and eager for more personalized health

Driven by a more mature subjectivity, the post-Covid era sees us today full of expectations for the health of tomorrow. For 94.3% of Italians, greater personalization of therapies is very or quite important. For 92.9% it is important that the therapeutic and assistance pathways are modulated according to the patient’s personal needs, from home, to the territory and to the hospitals.

In general, for the Italians, the health ecosystem has held up, it is concretely a question of rethinking to put the human at the center, by modulating the services, the performances and, even, the therapies on the singularity of each. Better health therefore requires, for 95.7% of Italians, to simplify access to care and for 96.6% to always have precise interlocutors in the field (structures, operators, etc.).
The program for better health should also include, for 50.9% of the most medical citizens, for 46.7%, diagnostic technologies and equipment for the most modern care, for 45.3% of the services advertised on the territory (Health Centers, Territorial Operational Centers, etc.), for 39.6% of beds additional in hospitals and for 34% digital home assistance.

Ultimately, it is significant that for 61% of Italians the health service
will improve. Thanks also to the lessons of the pandemic.

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