Rome, March 29 (Adnkronos Health) () – Atopic dermatitis is a chronic skin disease that affects all ages, although the onset and incidence are greatest in the first years of life. In fact, it affects 20-30% of children, about 1 million in Italy, and 3% of the adult population, or about 1.5 million. In fact, in two-thirds of cases, the disease tends to subside with the onset of puberty and the consequent increase in sebum production. Thinking of the little ones, the podcast ‘The voice of the skin’ was born, created by Bioderma, a brand of the Naos group, dedicated to those who take care of children’s skin to treat atopic dermatitis or to those who suffer from this. The non-contagious disease, characterized by the dryness of the skin, has indeed a strong impact, because of the inconvenience it causes, on those who suffer from it and on their family.
On Bioderma’s Spotify channel, 7 professionals from various disciplines, guided by the narrator of dermatologist Federica Osti, provide not only practical information on the pathology, but also food for thought and advice for dealing with atopic dermatitis in all areas of daily life: for example, transform the application of the cream into a moment of family routine, also thanks to four musical playlists, entirely dedicated to the child, which offer themes from cartoons to stories for fall asleep.
“Atopic dermatitis – explains Osti – is a disease of genetic origin caused by various factors, first of all an insufficient production of certain lipids or an alteration of a protein called filaggrin. Other external factors also come into play. such as mites, irritants or allergens, but above all an almost permanent state of inflammation, even when the skin appears normal to the naked eye. It is important that people affected by this disease consult the specialist and avoid dangerous do-it-yourself or “grandmother” remedies, especially in the case of allergies or skin diseases and, even more so in the case of children’s skin, which is more permeable than that of adults, the use of safe and tested products is essential”.
The information campaign – a detailed note – examines pathology from different points of view: that not only of the dermatologist, but also of the psychologist with the participation of Alessia Romanazzi and Valeria Locati, the pharmacist (and social media coach) , which she has the voice of Chiara Sertorelli, of the cosmetologist with Giovanni Tafuro and finally of the nutritionist biologist, with Marco Mereu. Silvia Rossi, radio author and writer, is also added to the list of experts, in the role of three types of mothers of children with atopic dermatitis who regularly visit the dermatologist’s office.
“Atopic dermatitis is one of those diseases that can be considered psychosomatic – explains Valeria Locati, psychologist and psychotherapist, host of two episodes of the podcast – in the sense that psychological factors can contribute to exacerbate the disorder. But not only : this disease can have a strong impact on the life of a family. In addition to bothersome symptoms, such as itching, dryness and redness of the skin which cause discomfort in the baby, can be added frustration and a feeling of insufficiency in mothers.Like other skin diseases, atopic dermatitis – he points out – can impact interpersonal relationships, so it happens that a normal action such as contact between parent and child can become painful and therefore be refused”.
“With ‘La voce della pelle’, Naos renews its commitment to involving the communities of professionals it works with and bringing them closer to the consumer, addressing skin conditions, such as atopic dermatitis, which involve disorders and discomforts that make it difficult to carry out daily activities”, explains Filippo Immè, General Manager of the Naos Group. “On this occasion, we wanted to give a voice and support mothers and all those who have to do with this disease. It is a project that has been designed for listeners, allowing them to choose whether or not to use the service and, above all, when to do so,” he concludes.